AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Advertising & Marketing...
Whether your advertising budget is large or small, an effective promotional campaign is a necessity. Skinny's Webworks provides the technical services to promote an artistically professional style, memorable dialog and creative design to attract the attention of your target audience.
The real secret to Google AdWords and other advertising is establishing an effective campaign targeting the correct demographics in the right locations. And...a consistent message campaign between your website, social media and advertising platform.
FREE AdWords Advertising...
Online advertising isn't as simple as displaying a picture that links to your website. Modern online advertising includes creating the right advertisement with the right words and keywords that link and match the words and keywords included on your website. It also includes targeting the right demographic (male, female, income level, interests, etc.) and within the right location (country, state, town, distance, etc.). It is the combination of these details that make for a successful advertising campaign.
This is why Skinny's Webworks includes a free month of Google AdWords advertising (a $100.00 value) with every website we create. This free month will show you the effectiveness of even a small budget ad campaign. Additionally, using Skinny's Webworks for your online advertising allows us to modify your website content, landing pages, etc. to reflect your advertising...and visa-versa. If you decide it is time for a holiday ad, we may suggest modifying portions of your website also to reference this holiday.
It is this combination of linking your website content, your social media postings and your online advertising that makes for a successful internet presence. Establishing this link and consistant message increases your visitors, customers and therefore...your success.