Tuesday, August 14, 2018

Social Media Management by Skinny's Webworks

As of 2015, there are hundreds of millions of websites on the internet.  Your website is one of those.  So how does a person find your website, discover your store and see what you have to offer?  A combination of search engine optimization, advertising and a strong social media engagement.

Social Media Marketing Engagement Advertising!
There are secrets and tricks to get you noticed on social media including consistent messages, images in posts, popular posting times and the big one...nine social topic posts for every one business related post.  After all, this is SOCIAL media.

Our current typical social offerings include Facebook, Blogger, Twitter & YouTube.  But we are fully trained and experienced in Instagram, Pinterest, Google+, Vimeo, LinkedIn and others.  It is always important to choose the correct social media venues to match your business needs and the correct customers.  It is also important to specialize in a few media outlets instead of trying to be everywhere.  We get you where your customers socialize and promote your business and your personality with regular, scheduled postings and special announcements.

Our social media services include setup and management, scheduled postings and authorship, image & video posts and interaction with your customers.

Monday, May 28, 2018

Graphic Art, Branding & Print Design

Graphic Art, Branding & Print Design...
Graphics Design sends a message to your customers about your company.  A professional and effective message communicates trust, emotion and comfort to your audience while generating excitement about your product or service.

At Skinny's Webworks, we utilize graphics in special ways that get you more business by assuring all images are branded with your brand/logo, that the file name of each image is consistent with its description and that its description is also keyword matched with an ALT-tag. This tells Google and other search engines what is depicted in the image and increases your website's SEO.

Full Graphics & Printing Shop...
We staff two amazing graphics designers experienced in all types of print media including business card, flyer, brochure, billboards & banners, automobile graphics and everything else.  We work with a local print shop that will utilize our designs and print paper, hard-board, vinyl and pretty much anything else.

On a technical level we can produce RGB or CMYK graphics, raster or vector and utilize Corel Draw, Paint.NET and various other software applications to provide the perfect proofed images and graphics for your print requirements.

Friday, March 9, 2018

Tips To Help You Stop Procrastinating

Have you ever sat and watched your to do list get larger and larger and you kept putting it off. The more you have to do, the less you want to do it. However, it feels great when you start checking things off that list and getting stuff accomplished. It may be tough to find the drive to start, but once you get going it gets easier to keep the flow. Here are some tips to get you in gear:

Make Your Bed - This is the first task of the day. Making your bed can set your mood for the whole day and put you in a frame of mind that helps to accomplish the things you need to get done.

"If you make your bed every morning you will have accomplished the first task of the day. It will give you a small sense of pride, and it will encourage you to do another task and another and another. By the end of the day, that one task completed will have turned into many tasks completed. Making your bed will also reinforce the fact that little things in life matter. If you can't do the little things right, you will never do the big things right." - Admiral William McRaven

Organization - Being in a chaos filled space can directly effect your mind and create a more chaotic mental state. Organizing your work space is a great way to start your to do list. It helps to clear your mind and lay out exactly what you have to do. 

Deadlines - Setting deadlines is one of the most effective ways to keep checking items off your to do list. Pick a task, pick a time you need to complete it by, and pick a reward. Once you finish your task on time, reward yourself with a break, or something else that you will look forward to.

Get Dressed - If you work from home it's great to not have a long morning routine to get yourself physically presentable for other people every day. However, if you do get dressed first thing in the morning you will have more motivation to get your work going.

Monday, January 15, 2018

Why Business Reviews Are Important

There are so many businesses out there that provide the same service or product you do so what is going to make customers choose your business? One thing customers are looking at more than ever are reviews. In a world where people are glued to their phones, you can be assured they are going to Google your business before they purchase, especially if they've never done business with you prior. People like to shop around for the best company and after doing research they're going to choose the business that has the best product/service and the best customer service. A great way for them to find out which business offers these is to go based on what others have experienced. 

If a customer is looking for something specific they will look at reviews to make sure your product or service matches what they need. If they're not sure about what exactly it is you're offering, reviews from previous customers may clear up their confusion.

Most importantly, online reviews reflect your customer service. Not all products people purchase or services they pay for are exactly what they expect. Sometimes a product or service disappoints a customer so they reach out to the company to see what can be done. If they get a response that is rude or non-interested it shows that the company doesn't care about their customers. If a customer receives good customer service they will be more likely to purchase from that company again.

Some statistics:

• 90% of consumers read online reviews before they visit a company
• 88% of consumers trust online reviews as much as personal recommendations
• Customers are likely to spend 31% more on a business that has "excellent" reviews
• 72% say that positive reviews make them trust a business more
• 92% of users will use a business if it has at least a 4 star rating
• 86% of people will hesitate to use a business if it has negative reviews

There are always those customers that you can never satisfy, even with great customer service. So what do you do when you get a negative online review?

• First, you should respond to the review as soon as possible
• Be honest and admit your mistake
• Mention your business's strengths
• Correct any inaccuracies in the review
• Try to respond like a person instead of a corporation
• Offer a solution to the customer's complaint
•Make sure to thank them for taking the time to leave you a review

Tuesday, July 18, 2017

Ways to Increase Your Income

Everyone wants to increase their income but it may not be an option to get a better paying job. Here are some ways you can increase your income while staying where you are.

• Talk to your boss about working from home, even if it's just a few days a week. This will cut down on the costs of commuting to work by saving wear and tear miles on your vehicle and will reduce the amount you spend on gas. A lot of insurance companies also offer discounts if you drive under a certain number of miles a year.

• Staying healthy and fit helps cut down on medical costs in the long run which increases your income. However, with the high costs of gym memberships it's smart to work out on your own. Find a friend to work out with and go for runs/walks in your local area, or do some work out videos in your home to save.

• Saving receipts from business expenses that are not reimbursable is a good way to put more money in your pocket. These expenses can be a tax write off.

• Sometimes it doesn't take much to turn an old table, chair, dresser, or other furniture into something beautiful. A successful way to increase your income is to update and sell old pieces you may have laying around the attic or basement (or anywhere else). If you're really crafty and can make custom products they sell like crazy on sites like Etsy or eBay.

• One of the biggest expenses a family has is child care but many companies offer child care. This is a wonderful thing to take advantage of if you have one or more children. If your company doesn't offer free or discounted child care, you may be able to receive benefits to help with child care. One example of this is Yahoo, who offers $500 to employees to spend on baby items.

• Paying off your debt can help increase your income, especially if you're carrying debt on a credit card that has a high interest rate. Using a credit card but paying off the balance in full every month to avoid interest charges also helps increase the money in your pocket.

• Save without thinking about it by setting up automatic withdrawals from your check that go directly into your savings account. The average American saves only 5-6% which is very low and barely helps you get ahead. By setting up your account so more of your check goes directly into your savings is a great way to keep more money for the future.

• Sell our services. The Skinny's Webworks Street Team is our external sales group where approved associates earn a commission-based income by offering our professional services to individuals and businesses.  Commissions are paid upon the completion of the project and payment by the client.

Thursday, June 15, 2017

Why You Should Invest in a Good Website Development Company

What are the main goals of a website?
• To provide easily accessible information about your business to your customers.
• To sell your product to potential buyers.
• To create a relationship with customers.

It's extremely important today to not only have a website, but have a great website. How do you get a great website? You invest in a great website designer. Of course you can create your own, cheap website through an online web-builder. But that's exactly what you're going to get... a cheap website. It will also be a template website that thousands of other businesses have. That's not going make you stand out.

You can invest in a cheap website designer, but again, cheap is what you're going to get because they are going to design your website with a template just like you would have if you did it yourself.

The only way to get a great website, which is a necessity these days, is to invest in a website designer that is experienced and offers many different services such as social media management, marketing, advertising, and other aspects that put your business at the top of the list.

Investing in a great website development company benefits your business and creates new customers which increases your profits.

There is nothing more important to invest in than yourself and your business.

At Skinny's Webworks we strive to be a great website development company. We are a full-stack company who offers everything you need for your online presentation. We pride ourselves on the best customer service and website designs in the business.

When you succeed, we succeed!

Tuesday, April 25, 2017

Become a Better Public Speaker

Getting up in front of numerous people to speak is one of many people's worst fears. Staying focused on your topic while battling a racing heart and sweaty palms is not easy and even the most experienced public speakers get nervous. The larger the crowd, the more tense you may feel. But stay calm and remember to breathe. Public speaking is tough so take some of these tips into account before your next speech or presentation:

Redefine Your Audience
Instead of thinking of your audience as a group of people who are judging every word you say, think of them as something more comforting. Maybe they're a group of your friends and acquaintances or co-workers - people you see on a daily or weekly basis. Or think of them as your peers who are all going to speak after you, so they are probably just as anxious as you are.

Use Visual Aids
Having a power point or handing out a pamphlet to the audience gives them something to look at besides you and something for you to focus on besides them. It may also make it easier for the audience to understand what you're speaking about by seeing it in front of them.

Speak to Individuals
No matter how many people are in the audience, they are all individual people. Instead of speaking to the group as a whole, make eye contact with individuals and speak directly to them. This will give you the feeling of a more relaxed, personal conversation as opposed to a public speech and will give the individuals a more personal experience as well.

Be Confident
Confidence is an important trait in all aspects of life, especially public speaking. Even if you're not feeling confident, pretend you are and you will start to feel more and more confident. If you make a mistake, cover it up with confidence as insecurity will cause you to get frazzled and more mistakes could be made.

Public speaking is never easy but the most important tip is required - breathe. Take a minute before your speech to concentrate on your breathing which will help your mind and body to relax. If you feel your heart rate accelerating during your speech, take a couple seconds to take a few deep breaths to calm yourself back down.