Why Do I Need A Website?
Phone books are a thing of the past. Most customers search for products and services online. If you have a business but don't have a website it's almost as if your business doesn't exist to a whole world of people. And it's not only important to have a website, it's dire you have a GOOD website! A website that provides information to your customers in an easy-to-access manner. Here are some reasons you should have a good website for your customers:
• Great Way To Advertise
There are numerous ways to get your business in front of potential customers. Billboards, radio, and TV ads are a few examples, but they put your name in front of a small group of people. About 85% of consumers rely on online research to find local businesses and if you're not online, they won't find you. There are many ways to advertise online. Adwords, Facebook ads, and SEO (search engine optimization) are a few examples. A website also allows you to make changes whenever necessary whereas other advertising methods cannot be updated regularly.
• It's Less Expensive
Yes, you have to pay a website designer to create and maintain your website; however, in the long run, it's cheaper for you. By the time you invest hundreds or thousands of dollars in advertising, such as billboards or radio ads like mentioned above, you could have saved a lot of your money and gotten a more effective way to get in front of customers.
• It's More Convenient For You And Your Customers
Instead of getting phone calls for your business hours, promotions, or directions, people can find all that information on your website. A good website will update your customers on all the information they need, making their experience with you better right off the bat. It will also lower your call volume so you don't have to spend so much time on answering the same questions over and over.
• It Will Increase Your Customer Numbers
You may have your locals who are loyal to your business, but there may also be a crowd of people who would be loyal customers if only they knew you existed. Having a good website puts your business in front of people who may not even have known they were looking for your product or service. And if you sell a product you now have the opportunity to sell worldwide, and not just during business hours. Your products will be available 24/7 online!
• More Information Is Available To You
When you have a good website you have the ability to track all the visitors. Not only can you see how many people visit your website, but you can see their locations, age, interests, and more! You can see what pages on your website people visit the most and how they get to your website. With all this information you can better tailor your appearance to fit customer's needs.
• It Creates Better Relationships With Your Customer
A website allows customers to email, review, and connect with your business easier and faster. Customers feel a connection with a business that has a welcoming, easy to use website and can refer their friends and family to you. If they feel connected to your business, they will stay loyal and feel more satisfied.
There are so many reasons having a good website is a benefit to your business. Visit our website at SkinnysWebworks.com to see how we can help you with your internet presence.