Wednesday, October 12, 2016

Why A Good Website Is Important For Your Business

Why Do I Need A Website?

Phone books are a thing of the past. Most customers search for products and services online. If you have a business but don't have a website it's almost as if your business doesn't exist to a whole world of people. And it's not only important to have a website, it's dire you have a GOOD website! A website that provides information to your customers in an easy-to-access manner. Here are some reasons you should have a good website for your customers:

• Great Way To Advertise
There are numerous ways to get your business in front of potential customers. Billboards, radio, and TV ads are a few examples, but they put your name in front of a small group of people. About 85% of consumers rely on online research to find local businesses and if you're not online, they won't find you. There are many ways to advertise online. Adwords, Facebook ads, and SEO (search engine optimization) are a few examples. A website also allows you to make changes whenever necessary whereas other advertising methods cannot be updated regularly.

• It's Less Expensive
Yes, you have to pay a website designer to create and maintain your website; however, in the long run, it's cheaper for you. By the time you invest hundreds or thousands of dollars in advertising, such as billboards or radio ads like mentioned above, you could have saved a lot of your money and gotten a more effective way to get in front of customers.

• It's More Convenient For You And Your Customers
Instead of getting phone calls for your business hours, promotions, or directions, people can find all that information on your website. A good website will update your customers on all the information they need, making their experience with you better right off the bat. It will also lower your call volume so you don't have to spend so much time on answering the same questions over and over.

• It Will Increase Your Customer Numbers
You may have your locals who are loyal to your business, but there may also be a crowd of people who would be loyal customers if only they knew you existed. Having a good website puts your business in front of people who may not even have known they were looking for your product or service. And if you sell a product you now have the opportunity to sell worldwide, and not just during business hours. Your products will be available 24/7 online!

• More Information Is Available To You
When you have a good website you have the ability to track all the visitors. Not only can you see how many people visit your website, but you can see their locations, age, interests, and more! You can see what pages on your website people visit the most and how they get to your website. With all this information you can better tailor your appearance to fit customer's needs.

• It Creates Better Relationships With Your Customer
A website allows customers to email, review, and connect with your business easier and faster. Customers feel a connection with a business that has a welcoming, easy to use website and can refer their friends and family to you. If they feel connected to your business, they will stay loyal and feel more satisfied.

There are so many reasons having a good website is a benefit to your business. Visit our website at to see how we can help you with your internet presence.

Wednesday, September 28, 2016

Northeastern Chiropractic - GRAND OPENING!

We have GREAT news for those living in Northeastern Pennsylvania. Northeastern Chiropractic is having their GRAND OPENING - SPINE AND WINE! event this Friday, September 30, 2016!

"Please join our family and friends to celebrate the grand opening of Northeastern Chiropractic. If you are interested in chiropractic care, this is a great opportunity for you to come see the new office and ask some questions with no commitment. Demonstrations of how our machines and equipment work will be performed upon request. 

The University of Scranton Small Business Developing Center will be joining us for a ribbon cutting ceremony at 3:30. Following the ceremony, there will be food, prizes, drinks, and of course wine!

Come meet Dr. Vanessa Warninger, tour the office, and find out if chiropractic care may be beneficial for you. We look forward to seeing you there!"

Northeastern Chiropractic is located in Bill's ShopRite Plaza in Moscow, PA.

Now accepting new patients!

Stop putting your health on hold. If you are in pain or if you are looking to achieve a higher quality of life give us a call at 570-848-7951 and schedule an appointment and visit their website at

Tuesday, August 30, 2016

Why Hiring Skinny's Webworks For Your Social Media Management Will Benefit Your Business

Among the many brand-building tools Skinny's Webworks offers, social media marketing is perhaps the most beneficial. Pursuing a strong social presence should be an important part of your business strategy and offers a variety of opportunities for customers and potential customers to communicate, connect, and review your business. A deep knowledge of the strategies behind social media is essential for developing strong social interactions. Skinny's Webworks offers all the benefits of social media management through our experts.

Building Brand Recognition

We build relationships with your social media audience by targeting those with interests in, or similar to, the products or services you offer. Our active social media team has the experience and resources to build your brand into one consumers will recognize and feel positively about.

Increased Traffic

By posting relevant, engaging information, our team strives to drive traffic to your business's website through your social media pages. Social medias give you the opportunity to expose your products and services to a wide audience who may never know you exist without it. Skinny's Webworks seeks to build a large following to boost traffic and encourage references.

Social Media Is More Than Numbers

Building new relationships and earning the trust and loyalty through social media is the main goal of Skinny's Webworks' social media management team. Posts that are active and organic (not paid for) produce more followers, and we know what to post! As usual, quality is more important than quantity. Having large numbers of likes and followers that are not really interested in your business is not our goal. Posting content that interests past, present, and future customers is the most important part of social media.

Advantage Over the Competition

Although social media's popularity is increasing, marketing this way is still a rare approach for most businesses. Hiring Skinny's Webworks to manage your social medias will give you that competitive edge, establish your business, and capitalize on an audience that your competitors have not acquired. Brands that are popular and well-exposed on social media have better Google rankings, which boosts your search engine optimization and gives you an edge over your competition. Our team of experienced professionals can push your social media marketing to its full potential.

Check out Skinny's Webworks' social media: Facebook - Twitter

Thursday, August 11, 2016

How Mobile Shopping Is Changing How Consumers Buy Your Products

Not only has cell phones changed the way we communicate with each other, they also have changed the way we shop. In the last year, there has been a 120% increase in mobile shopping-related searches. With such a huge percentage of people on their phones these days, here's some things to keep in mind:

1. Most people are now starting their search online instead of going into the store. Those who start online, usually end up actually going to the store to finish their search.

2. "Near me" has become 2.4 times more likely to be added to a search year-over-year. With 50% of consumers visiting a store the same day they do a mobile search, there's a lot of opportunity to generate sales.

3. Because they're not sure if a store has the product they're looking for in stock, 1 in 4 shoppers avoid stores. If you show consumers you do have stock through Local Inventory Ads, you can increase your store visits by 122%.

4. When a shopper does go into a store and find a product they're interested in purchasing, many of them research the product on their phone. By encouraging in-store shoppers to scan products into your app, they can research reviews, rating, and other information that's important to them.

Consumers who have a multichannel shopping experience buy and average of 250% more, according to MasterCard.

Need an online store? Skinny's Webworks can help design a store that's sure to catch your customer's attention!

Tuesday, July 5, 2016

Full Stack Internet Services

Skinny's Webworks is a full-stack development company. Full-stack means that we pretty much offer any service your business requires. If a particular task is not something Skinny's Webworks offers in-house, we utilize our partnerships with other professional companies to handle the work for us, while we manage them for you!

•Domain registration (.COM, GoDaddy)
•Hosting (HostGator)
•Email (HostGator & Gmail)
Website Design, Development and Coding
•Mobile & Responsive Website Design
•JavaScript, PHP & AJAX Programming
•Graphics Design (Raster & Vector)
•Google Analytics & Webmaster Tools
•SEO, SEM & Search Engine Submission
•CMS Systems (Like Wordpress But Better)
•Basic & Extended Support Packages

•Full Featured Website Stores (ECWID)
•Payment Processing (PayPal,, Etc.)
•Amazon Product Sales Management & Stores
•Ebay Product Sales Management & Stores
•Facebook Integrated Store (ECWID)
•Product Data Entry / Imaging Services

•Google Adwords (Ads, Campaigns & Management)
•Amazon Ads (Advertise on Amazon)
•Facebook Ads (Advertise on Facebook)
•Print Advertising (Mailers, Business Cards, Etc.)
•Brand Building & Reputation Management

•Facebook (Setup, Training & Posting Services)
•Twitter (Setup, Training & Posting Services)
•Instagram (Setup, Training & Posting Services)
•Google+ (Setup & Posting Services)
•Pinterest (setup, Training & Posting Services)
•Blogger / Blog (Setup & Posting Services)
•YouTube (Setup & Posting Services)
•Social Media Advertising & Marketing

•Graphics Design (Web, Print & Production)
Video Editing (Web, Television & Product)
•Video Production & Filming

•Have a product to sell? We may be interested in marketing it or may build you a website for FREE!
•Have an idea for an internet business? We may be interested in partnering with you to make it a reality!
•Cash flow a little low? We offer financing and other options so you can pay as you go!
•Have a great app or software idea? We offer programming services also...and may be interested in collaborating!
•We run a number of our own successful stores! We can do the same for you...but ONLY if we hear from you!

Wednesday, June 15, 2016

How To Change Negative Thoughts Into Positive Thoughts

If you're told something enough times you start to believe it. This idea also applies to negative thoughts. If you consistently have negative thoughts then you'll find they start to take over. This way of thinking is extremely unproductive and can cause you to lose motivation in both your personal and professional life.

But there's good news! You can change your way of thinking from negative to positive with "Cognitive Reappraisal." Through this method, you can acknowledge those negative thoughts and redirect them into positive ones.

"People who do this have better mental health and more life satisfaction, and even better-functioning hearts, research shows," says Elizabeth Bernstein, a Wall Street Journal Columnist.

So here's a few ways you can change those negative thoughts around:

Write Them Down
By writing down your negative thoughts, you become more aware of them and can identify what's triggering them.

• Question Your Thoughts
When you have a negative thought, instead of stating it as fact, ask it as a question. For example, "I always have bad luck." turns into "Do I always have bad luck?" From there you can think about your thought and find an answer.

• Pretend Your Life Is Already How You Want It
Make believe you already have everything you want. Pretend you're the person you want to be and you will eventually become that person.

• Think About Something Else
When a negative thought creeps into your mind, distract yourself with another thought. When you find yourself falling back into your negative mind set, look around and think about something completely unrelated until you can bring your thoughts back to positive.

• Don't Give Up
Your brain has been programmed to think a certain way so when you try to change it you may feel the process is slow. Keep at it.

Monday, May 23, 2016

Why You Should NOT Use a Website Builder

Many website builders advertise "Design your website yourself!", "Design your website for FREE!", and "Create your own website. It's easy!" but what they don't tell you is that when you build your own website through them, you are missing a lot of key factors that are extremely important to your website's success. Here are some reasons you should NOT use a website builder, but instead, should let an experienced web designer build one for you. And it's not as expensive as you may think!

• You may be limited to one page. They may tell you that you have multiple pages; however, you most likely only have one. With only one page, Google doesn't have that much content to crawl (click here to find out what "crawling" is). This also limits the amount of page titles, keywords, and meta data that can be indexed into Google. And if you want more than one page you better pay up!

• Your Google Analytics may not be accurate. Google Analytics allows you to track the traffic that comes through your site and see how well it's performing. Many professional website designers give you monthly reports on how your site is doing, whereas building your own site may not offer that service.

• Your website probably looks just like every other similar business who uses a website builder. It's important for your website to stand out from everyone else's and most website builders use templates that are not unique and make your site blend in.

• Your site is not mobile friendly. By having an experienced website designer build your site you have the option for them to create a mobile friendly site. Most internet users are on phones these days. You don't want your site to be hard to navigate on a phone screen.

• Your site is their advertisement. Artists, including website designers, always sign their work. A professional website designer will put "Website by..." at the bottom of their pages; however, creating your website yourself with a website builder gives them the opportunity to scream "CREATE YOUR WEBSITE WITH US! HIRE US FOR FREE!" and who wants that on their page?

• Your options for customer support are usually automated. When you use a website builder you are subject to the run around when seeking customer service. With a website designer it's a more personal experience and you get to talk to a person! WOO HOO!

• Your photos don't show up anywhere else on the internet. So you uploaded a photo of your product to your website for all to see. But not as many people see it as you would like because on your site it's named "image5971856245." That has nothing to do with your image and Google doesn't index it into search because the file name is irrelevant.

• They say it's free, but it's not. They like to advertise "Build your website for FREE!" but what they don't tell you (they don't tell you a lot, huh?) is that they'll let you create it for free, sure, but after you spend all that time and effort creating it and now you want to keep it online... well, here's your expensive bill.

Even though creating your own website through a website builder seems like a great idea, it's not really a benefit to you. By hiring a professional, experienced website designer you are getting a unique website that's going to have much better results for your business. At Skinny's Webworks, we strive to provide the best customer service and most beautiful websites. Visit us today at to see our portfolio or get more information on what we can do for you.