Tuesday, March 7, 2017

Google AdWords - Why You Need AdWords For Your Business

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

Advertising & Marketing...
Whether your advertising budget is large or small, an effective promotional campaign is a necessity. Skinny's Webworks provides the technical services to promote an artistically professional style, memorable dialog and creative design to attract the attention of your target audience.

The real secret to Google AdWords and other advertising is establishing an effective campaign targeting the correct demographics in the right locations. And...a consistent message campaign between your website, social media and advertising platform.

FREE AdWords Advertising...
Online advertising isn't as simple as displaying a picture that links to your website. Modern online advertising includes creating the right advertisement with the right words and keywords that link and match the words and keywords included on your website.  It also includes targeting the right demographic (male, female, income level, interests, etc.) and within the right location (country, state, town, distance, etc.). It is the combination of these details that make for a successful advertising campaign.

This is why Skinny's Webworks includes a free month of Google AdWords advertising (a $100.00 value) with every website we create. This free month will show you the effectiveness of even a small budget ad campaign. Additionally, using Skinny's Webworks for your online advertising allows us to modify your website content, landing pages, etc. to reflect your advertising...and visa-versa.  If you decide it is time for a holiday ad, we may suggest modifying portions of your website also to reference this holiday.

It is this combination of linking your website content, your social media postings and your online advertising that makes for a successful internet presence. Establishing this link and consistant message increases your visitors, customers and therefore...your success.

Wednesday, February 8, 2017

Small Things You Judge Others On

It's human nature to judge others and while we may not always know what we're judging others for, research shows that it's usually small, subtle things they do. Some things we judge other on are:

How they treat waitstaff and receptionist - For example, if you are interviewing a potential employee for a job position, they are most likely going to treat you with respect. However, how they treat the receptionist on the way in and out of the building shows more of their character.

How often they check their phone - If you're having a conversation with someone and they keep checking their phone you judge them as being disrespectful and having a lack of will power.

Their handshake - You may not realize it but if someone's handshake is weak you probably associate them with having low self confidence. A stronger handshake usually belongs to someone who is more extroverted and less shy.

If they're late - When someone shows up late you tend to categorize them as disrespectful, lazy, and disinterested.

How much eye contact they make - If someone does not make enough eye contact with you, you may perceive them as disinterested or embarrassed. On the other hand, if someone makes too much eye contact, they can come across as creepy.

Thursday, December 22, 2016

Lehigh Valley Bridal Show & Distinguished Weddings

Engaged Couples can use all the help they can get while planning their wedding and that's exactly what the Lehigh Valley Bridal Show and Distinguished Weddings offers brides and grooms in Northeastern Pennsylvania.

You’ll see more valuable wedding ideas and opportunities under one roof than ever imagined, including over $35,000 in prize giveaways! Come and see the Lehigh Valley’s most creative and talented wedding professionals. Delight in all the sights, sounds, smells and tastes that will help create a sensational wedding day. If you’re just starting with wedding details or looking for last minute ideas, don’t waste time anywhere else. This is where you have to be, and remember - it’s free.


At Distinguished Weddings, we showcase every aspect of the perfect Wedding Day with our original INTERACTIVE expo. NO other expo provides our level of detail. Our expos are designed for your ease of viewing and the ability for you to gain all the information and start relationships that will enhance your wedding day.

With hundreds of regional vendors attending, The Distinguished Weddings Expos showcase Bridal Gowns, Tuxedos, Limousines, horse drawn carriages, dove releases, caterers, Florists, Butterfly Releases, Lingerie, Travel Consultants, Clergy, Fireworks, Balloon Launches, Hotel Accommodations, Beauty Salons, Jewelers, Bands, Disc Jockeys, photographers, videographers. DVD services, web and graphic designers and many other vendors that will help make your wedding day the Perfect Wedding Day. This is all displayed in one truly interactive afternoon. The next Distinguished Weddings Wedding Expo will be presented on March 18th, 2012 from 12:30 p.m. to 4:30 p.m. at the Historic Shawnee Inn and Golf Resort in Shawnee-On-Delaware, Pennsylvania.


The Lehigh Valley Bridal Show has been produced since 1989. Highly professional bridal show exhibitors with high standards are involved with the show to help every bride make her wedding plans and dreams become a reality. Rauch Fieldhouse across from Stabler Arena, located on Goodman Campus, on Lehigh University’s campus in Bethlehem, PA; has unlimited space and parking. The bride and her guests will have an abundance of opportunities to view more products than she can possibly imagine. The businesses in the show would love to help you plan your special day, honeymoon and new life.

 Skinny's Webworks has created a beautiful, new website for Lehigh Valley Bridal Show and Distinguished Weddings. On their new website you register as a bride and groom or as a vendor, you can get directions, and more! Visit their new website today at LehighValleyBridalShow.com

Tuesday, December 6, 2016

Amazon Go - No Lines, No Checkout... Just Grab & Go!

Using the same type of technologies as self-driving cars and computer vision, Amazon Go is soon to be the next big thing. Located at 2131 7th Ave, Seattle, WA, on the corner of 7th Avenue and Blanchard Street, the first Amazon Go has been built to create a shopping experience where customers don't have to wait in lines to checkout. In fact, they don't have to checkout at all!

With Amazon Go's Just Walk Out Shopping experience, all you need is an Amazon account, a smartphone, and the Amazon Go app to utilize this new store. You go in the store, take your desired products, and leave...NO checkout! By automatically detected when products are taken from or returned to the shelves, their Just Walk Out technology uses a virtual cart to keep track of what you take then they charge your Amazon account and send you a receipt. So you basically shop just like at a regular store and just get billed.
In the roughly 1,800 square foot store, you'll find things like ready-to-eat breakfast, lunch, and dinner options, along with snacks that are made fresh daily by on-site chefs and local kitchens and bakeries. They also stock bread, milk, cheese, and chocolate.

Opening to the public in early 2017, Amazon Go is now available to Amazon employees in their Beta program. Click here for more information.

Friday, October 28, 2016

How To Be A Great Boss

Everyone has had a boss, at one point in their life. Most bosses are okay, some bosses are horrible, and very few bosses are great. If you ask a bunch of people what makes a great boss, you're going to get a bunch of different answers. However, there are a few things that make a boss great.

Experience is probably the most important thing that makes a great boss. In order to be good at our job, we need to observe and learn from others. Who do we try to learn from? Our boss. So a boss that has a lot of experience is great.

Seeing situations from different perspectives makes a great boss. Getting feedback from different employees and considering various opinions and suggestions can help a boss improve the workplace, products or services, and their own leadership skills.

In order for a company to be successful, it must have a unique purpose and a structured workplace. A boss that understands the alignment of the company makes for a great one. A boss that helps a company work smoothly and encourages every employee to do their job comfortably and efficiently will keep the company aligned. Along with structure, a boss that can help the company adapt to changing conditions will enable it to grow and prosper.

Being friendly, approachable, and efficient is not enough to be a great boss. It takes experience, perspective, and alignment as well.

Wednesday, October 12, 2016

Why A Good Website Is Important For Your Business

Why Do I Need A Website?

Phone books are a thing of the past. Most customers search for products and services online. If you have a business but don't have a website it's almost as if your business doesn't exist to a whole world of people. And it's not only important to have a website, it's dire you have a GOOD website! A website that provides information to your customers in an easy-to-access manner. Here are some reasons you should have a good website for your customers:

• Great Way To Advertise
There are numerous ways to get your business in front of potential customers. Billboards, radio, and TV ads are a few examples, but they put your name in front of a small group of people. About 85% of consumers rely on online research to find local businesses and if you're not online, they won't find you. There are many ways to advertise online. Adwords, Facebook ads, and SEO (search engine optimization) are a few examples. A website also allows you to make changes whenever necessary whereas other advertising methods cannot be updated regularly.

• It's Less Expensive
Yes, you have to pay a website designer to create and maintain your website; however, in the long run, it's cheaper for you. By the time you invest hundreds or thousands of dollars in advertising, such as billboards or radio ads like mentioned above, you could have saved a lot of your money and gotten a more effective way to get in front of customers.

• It's More Convenient For You And Your Customers
Instead of getting phone calls for your business hours, promotions, or directions, people can find all that information on your website. A good website will update your customers on all the information they need, making their experience with you better right off the bat. It will also lower your call volume so you don't have to spend so much time on answering the same questions over and over.

• It Will Increase Your Customer Numbers
You may have your locals who are loyal to your business, but there may also be a crowd of people who would be loyal customers if only they knew you existed. Having a good website puts your business in front of people who may not even have known they were looking for your product or service. And if you sell a product you now have the opportunity to sell worldwide, and not just during business hours. Your products will be available 24/7 online!

• More Information Is Available To You
When you have a good website you have the ability to track all the visitors. Not only can you see how many people visit your website, but you can see their locations, age, interests, and more! You can see what pages on your website people visit the most and how they get to your website. With all this information you can better tailor your appearance to fit customer's needs.

• It Creates Better Relationships With Your Customer
A website allows customers to email, review, and connect with your business easier and faster. Customers feel a connection with a business that has a welcoming, easy to use website and can refer their friends and family to you. If they feel connected to your business, they will stay loyal and feel more satisfied.

There are so many reasons having a good website is a benefit to your business. Visit our website at SkinnysWebworks.com to see how we can help you with your internet presence.

Wednesday, September 28, 2016

Northeastern Chiropractic - GRAND OPENING!

We have GREAT news for those living in Northeastern Pennsylvania. Northeastern Chiropractic is having their GRAND OPENING - SPINE AND WINE! event this Friday, September 30, 2016!

"Please join our family and friends to celebrate the grand opening of Northeastern Chiropractic. If you are interested in chiropractic care, this is a great opportunity for you to come see the new office and ask some questions with no commitment. Demonstrations of how our machines and equipment work will be performed upon request. 

The University of Scranton Small Business Developing Center will be joining us for a ribbon cutting ceremony at 3:30. Following the ceremony, there will be food, prizes, drinks, and of course wine!

Come meet Dr. Vanessa Warninger, tour the office, and find out if chiropractic care may be beneficial for you. We look forward to seeing you there!"

Northeastern Chiropractic is located in Bill's ShopRite Plaza in Moscow, PA.

Now accepting new patients!

Stop putting your health on hold. If you are in pain or if you are looking to achieve a higher quality of life give us a call at 570-848-7951 and schedule an appointment and visit their website at NEPAChiropractic.com