Tuesday, August 30, 2016

Why Hiring Skinny's Webworks For Your Social Media Management Will Benefit Your Business

Among the many brand-building tools Skinny's Webworks offers, social media marketing is perhaps the most beneficial. Pursuing a strong social presence should be an important part of your business strategy and offers a variety of opportunities for customers and potential customers to communicate, connect, and review your business. A deep knowledge of the strategies behind social media is essential for developing strong social interactions. Skinny's Webworks offers all the benefits of social media management through our experts.

Building Brand Recognition

We build relationships with your social media audience by targeting those with interests in, or similar to, the products or services you offer. Our active social media team has the experience and resources to build your brand into one consumers will recognize and feel positively about.

Increased Traffic

By posting relevant, engaging information, our team strives to drive traffic to your business's website through your social media pages. Social medias give you the opportunity to expose your products and services to a wide audience who may never know you exist without it. Skinny's Webworks seeks to build a large following to boost traffic and encourage references.

Social Media Is More Than Numbers

Building new relationships and earning the trust and loyalty through social media is the main goal of Skinny's Webworks' social media management team. Posts that are active and organic (not paid for) produce more followers, and we know what to post! As usual, quality is more important than quantity. Having large numbers of likes and followers that are not really interested in your business is not our goal. Posting content that interests past, present, and future customers is the most important part of social media.

Advantage Over the Competition

Although social media's popularity is increasing, marketing this way is still a rare approach for most businesses. Hiring Skinny's Webworks to manage your social medias will give you that competitive edge, establish your business, and capitalize on an audience that your competitors have not acquired. Brands that are popular and well-exposed on social media have better Google rankings, which boosts your search engine optimization and gives you an edge over your competition. Our team of experienced professionals can push your social media marketing to its full potential.

Check out Skinny's Webworks' social media: Facebook - Twitter

Thursday, August 11, 2016

How Mobile Shopping Is Changing How Consumers Buy Your Products

Not only has cell phones changed the way we communicate with each other, they also have changed the way we shop. In the last year, there has been a 120% increase in mobile shopping-related searches. With such a huge percentage of people on their phones these days, here's some things to keep in mind:

1. Most people are now starting their search online instead of going into the store. Those who start online, usually end up actually going to the store to finish their search.

2. "Near me" has become 2.4 times more likely to be added to a search year-over-year. With 50% of consumers visiting a store the same day they do a mobile search, there's a lot of opportunity to generate sales.

3. Because they're not sure if a store has the product they're looking for in stock, 1 in 4 shoppers avoid stores. If you show consumers you do have stock through Local Inventory Ads, you can increase your store visits by 122%.

4. When a shopper does go into a store and find a product they're interested in purchasing, many of them research the product on their phone. By encouraging in-store shoppers to scan products into your app, they can research reviews, rating, and other information that's important to them.

Consumers who have a multichannel shopping experience buy and average of 250% more, according to MasterCard.

Need an online store? Skinny's Webworks can help design a store that's sure to catch your customer's attention!